Insight Summit Series


Opening Reception
Johnston Hall, jPad (first floor)
Wednesday, October 25
5:00pm – 7:00pm

  1. 7:30 to 8:00
    Alumni Memorial Union
    • Registration And Breakfast

    • After registering, please enjoy a complimentary breakfast buffet.

  2. 8:00 to 8:10

    • Welcoming Remarks

  3. 8:10 to 9:00

    • KEYNOTE: Triangulating Divergent Stakeholder Expectations To Guide Sound Business Decisions

    • Mary Lynn Carver -Global Chief Communications Officer/Vice President

      from General Mills

    • A great deal has been talked about lately regarding employees expecting companies and CEO’s to speak out on issues, and we all know how disruptive it is to business when activists boycott or otherwise try to impact your business to take a specific action. The challenge from a CCO perspective is to focus on identifying the expectations of the various stakeholders and to look objectively at business objectives and the potential impact of various decisions you might take. This exercise of “triangulation” makes you better prepared for whatever path you choose to go down.

  4. 9:10 to 10:00

    • Session: Michael J. Palenchar

    • Michael J. Palenchar, — associate professor and co-director of the Risk, Health and Crisis Communication Research Unit

      from University of Tennessee

  5. 10:10 to 11:10

    • Panel: Navigating the Issues Shaping Corporate Communication

    • Leslie O’Connell, Director, Strategic Communications/Corporate, Northwestern Mutual

      Michael Polzin, Vice President of External Communications and PR, Walgreens Boots Alliance

      Becky Fitzgerald, Vice President Communications, Johnson Controls

      Tom Branigan – President and CEO, Branigan Communication (moderator)

    • What are the issues facing Midwestern Firms and Companies Featuring Corporate Communication Professionals from the Region

  6. 11:20 to 12:10

    • Keynote: Our values – Powering us from our past to our future

    • Carole Casto – Vice President, Marketing and Communications

      from Cummins Inc.

    • Our former chairman J.I. Miller made it clear from the beginning that while results matter, how those results are achieved is equally important. At Cummins, a career is defined by our commitment to excellence in the things we do, by treating one another with kindness and respect and by knowing that our work as individuals, as teams and as a company is making the world a better place. In my years at Cummins, I have experienced how Cummins leads with our values and serves all stakeholders – often resulting in difficult and sometimes unpopular public positions. Given the state of politics, today people are craving leadership and seeking it out in new places. Moving into the future, it’s more important than ever to lead with our values and stand up for those that do not have a voice.

  7. 12:10 to 1:00

    • LUNCH

  8. 1:15 to 2:20

    • Session: Corporate Advocacy and Shaping Public Opinion

    • Dr. Rebecca Meisenbach

      from University of Missouri

      Dr. Sarah Feldner

      from Marquette University

    • In thinking about the corporate communication function, we often focus on how news and events shapes our practice. How does the conversation change if we think instead how corporate practice influences the news? This interactive session will focus on corporation’s role in shaping social discourses.

  9. 2:30 to 3:20


    • Angela Hersil — Director of Corporate Communication and Community Affairs, Rexnord Corporation